copywriting 2017-05-15T08:08:51+00:00

copywriting, web writing, offline texts


“ Words are a net to catch beauty ”
(Tennessee Williams)

How many times have you seen an ad with a nice slogan (called headline or payoff in technical jargon, depending on its position) and thought: “My company could really use something like that”?

In that case, what you certainly need is a copywriter, i.e. the professional who, in the communication world, deals with texts: from the catch phrase on billboards to the content in your website, from brochures to the corporate profile you’ve been waiting to see for months. And why not? Even the newsletter you should be posting monthly in the social networks but are unable to write as convincingly as you’d like.

Words that match the images, that integrate, complete, explain and make them come alive.

When images are unable to speak for themselves,
that’s where we come in.

“Words, words, words…”, but is that all there is to copywriting?

Each form of communication has its own type of language. For instance, an advertorial needs a different style from the one used to write a corporate profile to send to customers or shareholders. This is also true of web content written according to SEO (Search Engine Optimization) “dictates”, where compliance with the regulations helps you to achieve a higher rank in Google’s search results list. Keywords for a certain percentage of text, boldface type, carefully styled titles and subtitles are only some of the aspects to be considered and whose rules – unfortunately for us – are always changing.

Nowadays, web texts are acquiring increasing importance: to achieve the most effective ranking, they must be given the best attention along with the images.
This is what we do.